What You Told Us in CHIC’s 2025 Stakeholder Survey
By John Fisher, Chief Executive, on behalf of CHIC
Each year at CHIC, we conduct a stakeholder survey to hear directly from our members and suppliers. This feedback is invaluable as it helps the senior management team and the board of directors understand what is working well, where we can improve and how we can continue to provide a service that meets our members and suppliers needs.
In 2025, engagement with the survey increased on the previous year. We received 258 responses, representing an increase of over 55 per cent compared to 2024. This feedback was gathered through a combination of online forms, telephone interviews and face to face conversations at the CHIC Conference and Exhibition. It is important to note that the survey was conducted independently by Fusion Insight, ensuring your views were captured honestly and without bias.
So, what did you tell us?
Suppliers: Improved Satisfaction and Stronger Engagement
For CHIC’s supply chain partners satisfaction increased significantly this year, alongside the score for likelihood of continuing to work with CHIC; both very encouraging outcomes. Notably, the majority of suppliers stated that they find it easy to work with us and our Net Promoter Score (NPS) moved +3.
Suppliers told us that they most value the access we provide to opportunities that they would not have found elsewhere, along with our collaborative culture, transparency and supportive communication. The CHIC team are constantly working with our members to increase the volume and relevance of opportunities, particularly in competitive areas.
Members: Continued Satisfaction
Our members continue to express strong support for CHIC. Many highlighted their appreciation for our customer focussed services, procurement support and the ease of access to frameworks.
Most members reported that we met or exceeded their expectations and around half had engaged with CHIC in the past month, an increase of 19 per cent compared to the previous year. This indicates a deepening and more frequent engagement. We are grateful for your feedback and will use it to refine our services and strengthen our engagement going forward.
Why the Survey Matters
We conduct this survey to listen, learn and act. Your honest feedback helps shape our strategy, informs the development of new frameworks and strengthens our relationships. In a rapidly changing landscape, it is essential that CHIC evolves alongside your needs.
Thank You
I would like to thank all our members and suppliers who took part. Whether you provided detailed feedback or answered just a few questions, every response makes a difference. If you did not participate this year, we would welcome your input next year.
If you would like to discuss anything arising from the survey or become more involved in future research, please do get in touch.
